Squarespace website design for service businesses
You know what you do.
Now everyone else
will too.
Whether you're starting from scratch or replacing a site you’ve outgrown, the goal is the same.
A website built around clear thinking, so the right people understand what you do, why it matters, and why they should choose you.
Fast, focused website sprints. Done properly.
STRATEGIC WEBSITES
A smart website built on brand strategy
Most websites don't fail because they look bad, they fail because they don’t clearly position the business in a way that resonates with the right audience.
Most website designers start with design.
As a brand strategist, I work differently. I start with the thinking: what you do, who it’s for and why someone should choose you. Then I create a site around that.
This results in a site that's clear, credible and structured to convert — not just one that looks nice.
A website that:
▸ makes what you do easy to understand
▸ helps the right people recognise themselves quickly
▸ attracts better-fit enquiries
▸ reduces how much you have to explain on calls
▸ gives you something you can confidently send people to
And because I work in focused sprints, you get it fast. No endless back and forth. No scope creep. No surprises.
Squarespace websites
packages & pricing
Whether you're just getting started or ready for a proper reset, I can help you. Here are two packages based on what clients regularly need. Please drop me a line if you think there’s something else you might need.
Start Strong
For early-stage businesses ready to launch with clarity and confidence
£2,950 + vat
When :
You know what you do. You just need someone to help you say it clearly — and build a website around it that works.
Best for:
Solopreneurs and early-stage businesses that need to look credible and get live fast.
What you get:
▶ Kick off clarity call - to help you get your messaging straight before we build
▶ Guided copy framework rooted in positioning — so you're not staring at a blank page
▶ Squarespace website up to 5 pages
▶ Simple, confident visual identity (wordmark, colours, fonts)
▶ Custom portrait images
▶ LinkedIn banner - for consistency from day one
▶ Basic SEO setup (page titles, descriptions, alt text)
▶ 1 week post-launch email support
Make Moves
For established businesses ready to define their position and own it
£6,950 + vat
When:
You've grown. Your thinking has moved on. But your website is still telling the old story.
Best:
Established businesses where things have shifted and your brand and website no longer reflect who you are.
What you get:
▶ 60-minute positioning workshop — competitors, audience, what sets you apart
▶ Competitor research (3 competitors, websites and social)
▶ Audience summary — who you're really talking to
▶ Full copy - written for you based on your positioning and buyer psychology
▶ Squarespace website up to 8 pages
▶ Full visual direction — brand evolved or refined
▶ Custom brand images (up to 15)
▶ Custom portrait images (up to 5)
▶ Blog setup, social media integration
▶ Full SEO setup and AI search optimisation
▶ 2 weeks post-launch email support
Packages include:
▶ Domain set up
▶ Mobile optimisation
▶ Legal pages
Don’t include:
▶ Costs of domain registration and hosting plan (but as a Squarespace Gold Circle member I can pass on a 20% discount)
▶ Third party integrations
▶ Stock images
Not sure which option is right for you?
Or don’t see what you need?
THE PROCESS
How it works
Every Squarespace website project runs as a focused sprint — so you have my full attention, things keep moving, and your site goes live fast. No juggling. No waiting around.
DONE FOR YOU
Start Strong
Before your Sprint
You'll receive my guided framework — a structured document that walks you through exactly what's needed for each page and how to write it. No blank page, no guesswork.
Then we have a 30-minute clarity call to go over what you've pulled together, get aligned, and make sure everything's ready before we build. Your week doesn't start until it is.
Days 1-2 Design & direction
I build the structure and visual direction of your site and share it for your review. You give feedback. We get aligned.
Days 3–4 Build & refine
Full build based on your feedback. Pages come together, content goes in, mobile optimised throughout.
Day 5 Final review & launch
We do a final check together. SEO basics, domain setup, Google Search Console. Then we go live.
DONE WITH YOU
Make Moves
Before your Sprint fortnight
Strategic Brand Positioning workshop
Before we touch the website, we do the thinking. A dedicated positioning workshop where we work through your market, your competitors, what sets you apart and how to say it.
This sits outside the two-week sprint deliberately — good positioning needs a beat of space before you build on it. This is where I do the strategic heavy lifting. You show up, contribute and review.
Week 1 - Messaging & creative direction
With positioning locked, I write your website copy and develop your visual direction simultaneously — the way it should work. Any brand evolution or creative changes that came out of the workshop get resolved here too. By the end of week one, the thinking, the words, and the creative direction are all agreed upon.
Week 2 — Build, refine & launch
Full Squarespace build. Refinements. SEO and AI search optimisation. Mobile testing. Legal pages. Domain and GSC setup. Final review together, then we go live.
Add ons
Extra pages and a variety of other options are available. Just ask.
Marketing messaging kit
Power up your marketing to work with your new site.
Includes:
▷ Messaging Library
A range of messages covering the full sales journey. Each one explains why it works and where to use it - web, social
▷ Tone of Voice Cheat Sheet
Quick rules, word swaps, and before/after examples to keep your communication consistent.
▷ Value & Proof Snippets
A brag bank of 10–15 stats, testimonials, and authority cues to drop into posts, proposals and pitches.
▷ CTA Menu
A ready-made set of calls to action — from short and snappy (for buttons) to benefit-driven (for posts and emails).
▷ Caption Bank
Ready-to-post examples - a mix of awareness, trust and sales-focused posts that can also be tweaked for email or ads.
▷ Elevator Pitch One-Pager
A short, sharp narrative that captures your who/what/why in plain English. Perfect for bios, networking, and proposals.
▷ 5 Canva templates of your choice
from £1,950+ VAT
A W O R D F R O M A C L I E N T
Since working with Carla, we’ve found it much easier to convey our highly technical services and approach and convert more leads. We’ve rapidly grown engagements and contracts and approach all levels of organisations with confidence.
YOUSIF ASHAA, CEO - PANOPTIC CYBER SECURITY ⭑⭑⭑⭑⭑
ABOUT ME
One expert. All in.
I'm Carla Heath, a positioning-led brand strategist and Squarespace website designer.
Before working independently, I built and led a 35-person London Brand Agency, working with businesses like M&S Food, Tesco and Holland & Barrett. Now I bring that same strategic thinking to independent founder-led service businesses - without the agency overhead.
So you get big brand thinking, senior attention right the way through the sprint combined with the experience of running my own small businesses.
If you’re interested in the broader strategic work I do, you can find out more on my main website here.
A W O R D F R O M A C L I E N T
I gave Carla a demanding challenge as I have several roles and client types. However, she positioned me perfectly and created a beautiful site that helped me win a new client within a week of launch.
MICHAEL STOREY, CONSULTANT & NON EXEC DIRECTOR. ⭑⭑⭑⭑⭑
Ready to move forward?
Let’s scope the right approach for you.
FAQs.
How much does a Squarespace website cost for a service business?
Squarespace website design for service businesses typically ranges from £2,500 to £10,000+ depending on how much strategy, messaging, and complexity is involved. My packages start at £2,950 for a fast, strategist-led build and £6,950 for a full reset including positioning, copywriting and custom design.
What makes your Squarespace websites different?
I'm a brand strategist first and a website designer second. That means every site starts with the thinking — clear positioning, structured messaging, a logical flow that helps visitors understand what you do and why they should choose you. Most designers start with how it looks. I start with what it needs to say.
How long does it take to build a Squarespace website?
Many designers and agencies work on websites over a couple of months. I work in sprints. Start Strong is delivered in one week. Make Moves takes two weeks. Both include my full attention for the duration — no juggling multiple clients, no waiting around.
What's not included?
Domain registration, hosting fees, third party integrations and stock images are not included in either package.
How do I get started?
Book a free 30-minute call. We'll talk through where you are, what you need and which package makes sense. No hard sell — just a straight conversation. So yes — you can build it yourself. But if you want a website that’s clear, strategic, and designed to convert, that’s where this process comes in.
Will my Squarespace website be optimised for SEO and AI search?
Yes. All sites are built with clear structure, page hierarchy, metadata, keyword-aligned messaging and a layout search engines can understand. Reset includes deeper SEO and AI search optimisation. Start Strong includes SEO basics as standard.
Is Squarespace a good platform for service-based businesses?
Yes. Squarespace is one of the best platforms for service businesses that need a clear, professional website without ongoing technical complexity.
It’s ideal for most services businesses including Accountants, Lawyers, Consultants, Engineers, Coaches and any expert-led businesses who want a site that’s easy to manage, flexible to update, and built to convert.
Can I use AI or a template to build my website myself?
Yes you can as the tools now are better than ever, a lot of the templates look good and AI can generate content quickly.
But the challenge isn’t building a website. It’s knowing what to say, how to position it, and how to structure it so it actually works.
Most DIY websites struggle because:
the positioning isn’t clear
the messaging is generic or inconsistent
the structure doesn’t guide someone to take action
everything makes sense to you — but not to your audience
AI can generate words.
Templates can provide layout.
But neither can:
define what makes your business different
shape a clear, credible message
structure a website around how people actually decide to buy
That’s what makes the difference.
So yes — you can build it yourself. But if you want a website that’s clear, strategic, and designed to convert, that’s where this process comes in.
More FAQs
-
No, not necessarily.
No. Start Strong includes a simple visual identity — wordmark, colours and fonts — as a minimum to build from. Make Moves includes a fuller brand evolution or refinement.
-
If you choose the Make Moves Sprint, I do.
If you choose the Start Strong Sprint, you do. But don’t worry! I give you a guided framework to help you write the copy. I also edit anything that doesn’t quite work once it’s in situ.
You’re not staring at a blank page, and you’re not handed a site that doesn’t sound like you either. -
Because it’s simple, reliable, and easy for you to update yourself. It looks professional without endless plugins, and it gives small businesses freedom from constant developer costs.
If you want more customisation, I can often code enhancements or recommend add-ons. -
Yes. I can either:
build in your existing Squarespace account, or
create it in a new one and transfer it over at launch.
We’ll decide what’s simplest based on what you’ve already got in place.
-
Yes.
I invoice 50% on booking to secure your slot.
And the final 50% is due before we launch.
Please note, for some longer projects I reserve the right to charge over 3 payments as opposed to 2. -
Your domain and hosting fees
Drafting of any legal policies Images
- You are responsible for sourcing the images we use on your site (other than those included in your package)
- I can guide you in terms of what kind of images would be appropriate and recommend some stock image sites if needed.
- Or, you can add on AI-generated images, giving you a stronger, more consistent brand identity.
Any other functionality (unless agreed beforehand)
Ongoing content, SEO, or site maintenance beyond launch and the 2 weeks of email support
Ongoing marketing support unless scope is agreed upfront. -
Simply drop me a line to book a free 30 minute call and we can chat through what you think you need.
Or if you’re not sure, we can talk through your challenges and discuss a solution.
If you’re happy, from there I will prepare a proposal for you, clearly listing everything included in the price. -
Yes.
It’s simple, reliable, and easy for you to update yourself. It looks professional without endless plugins, and it gives small businesses freedom from constant developer costs.
If you want more customisation, I can often code enhancements or recommend add-ons.
Useful reads
What to ask a Squarespace website designer before you hire them
Most people ask about price and timelines. Here are the questions that actually tell you if someone's the right fit. Read more →
Can you build your own Squarespace website? Yes. You absolutely can. But….
The tools are good. The templates look great. But here's what most DIY websites get wrong — and it's nothing to do with design. Read more →
T H E S T A K E S
Every month your website isn’t clear, it costs you.
Not just in lost enquiries, but in credibility with exactly the clients you want to work with.
The businesses that grow aren’t always the best at what they do. They’re the clearest.
R E A D Y W H E N Y O U A R E