Squarespace
website design for
service businesses
I help expert-led businesses design Squarespace websites built on clear positioning and messaging — so people understand what they do and choose them faster.
You’re the expert at what you do…
communicating it clearly is my job.
You know what you do.
But turning that into a clear, structured website — something other people instantly understand — is another thing entirely.
That’s where I come in. As a strategist, I help position you to stand out in your market, and as a writer, I express your offer clearly so the right people understand what you do and why they should choose you.
A strategy-first website - designed to do it’s job
Most website designers start with design - a moodboard or colour options.
I work differently. I start with the thinking: what you do, who it’s for and why someone should choose you
Because if the thinking isn’t clear, the website won’t be either.
Then we build the website around that. So you get a strategic website built around user behaviour and ready to convert.
A website that:
▸ makes what you do easy to understand
▸ helps the right people recognise themselves quickly
▸ attracts better-fit enquiries
▸ reduces how much you have to explain on calls
▸ gives you something you can confidently send people to
In short — a Squarespace website that works as a strategic business tool, not just a brochure.
If this is what you’re missing, let’s fix it.
Book a call → or See my packages →
Squarespace websites packages & pricing
Whether:
▸ your website doesn’t clearly reflect what you do now
▸ you’re starting from scratch and want to get it right first time
▸ your business has evolved, but your website hasn’t caught up
I can help! Just choose one of the 3 packages below.
FOR SCALING BUSINESSES
Reset & Grow
£10,950 + vat
When: you need a website — and the messaging and assets to support growth beyond it.
For: businesses ready to go further — with stronger messaging and structure that supports marketing, not just the site.
▷ Everything in Reset
▷ Expanded messaging across your funnel
▷ Marketing kit for content, sales and campaigns
▷ Additional imagery and growth assets
▷ 3 -4 weeks
Details
Level of support: strategy led, done for you
Project length: 3-4 weeks
Starting point: 90 mins workshop - positioning, messaging & audience
Competitor research: 5 competitors
Audience research: Detailed profiles
Brand identity: full brand / evolution and key assets
Copywriting: ✓
Website build: Custom
Images*: 25 brand images & 5 portrait images
Marketing Messaging kit: ✓
Blog set up: ✓
Social Media integration: ✓
Not just a better website - a system that supports your growth.
FOR CHANGING BUSINESSES
most popular
Reset
£7,950 + vat
When: your website no longer reflects the business you are now.
For: established businesses where things have evolved, but the website hasn’t caught up.
▷ Clear positioning — so what you do makes sense
▷ Full rewrite, built around how clients choose
▷ Website restructure and rebuild, not just a redesign
▷ Visual refinement - aligned and credible
▷ 2 weeks
Details
Level of support: strategy led, done for you
Project length: 2 weeks
Starting point: 60 mins workshop - positioning & messaging
Competitor research: 3 competitors
Audience research: Topline summary
Brand identity: full brand / evolution
Copywriting: ✓
Website build: Custom
Images*: 10 brand images & 5 portrait images
Marketing Messaging kit: ✗
Blog set up: ✓
Social Media integration: ✓
Everything starts to make sense and work properly.
FOR EARLY STAGE BUSINESSES
Start Strong
£2,950 + vat
When: you want to go live quickly — and look credible from day one
For: early-stage or simpler businesses that need something clear, professional and ready to share.
▷ Strategic template based build
▷ Focused 4-page website
▷ Simple, confident visual identity
▷ Guided framework for copy
▷ 1 week
Details
Guided, done with you
Project length: 1 weeks
Starting point: 30 mins workshop - positioning & messaging
Competitor research: ✗
Audience research: ✗
Brand identity: wordmark logo, colours fonte only
Copywriting: guided framework
Website build: Strategically proven template build out
Images*: 1 Linkedin banner image & 1 portrait image
Marketing Messaging kit: ✗
Blog set up: ✗
Social Media integration: ✗
You bring the thinking - I shape it into something that works.
All of my packages are delivered as focused sprints — so you have my full attention, we keep things moving and we get your new site live - fast.
Not sure which option is right for you?
Or don’t see what you need?
Compare the packages below, drop me a line and I can help
All websites:
All my sites are built on Squarespace and include mobile optimisation and industry standard SEO, mobile responsiveness and format testing,
As a Gold Squarespace Circle member you’ll get 20% off your annual website plan.
Compare the packages
Packages do not include:
Costs of domain registration, hosting, website plans, third party integrations and stock images
Packages include:
Mobile optimisation, Legal page (supplied by you), Domain set up and hosting set up (fees payable to Squarespace.
*Details of the AI Brand Photoshoot and Portrait images are shown below
**Details of the full Marketing kit are shown below
AI Brand photoshoot
Many clients come to me without photography, or the big budget needed for a full brand shoot.
Stock images are always an option, But they’re rarely distinctive, and even harder to make feel consistent and ownable to you.
So I create on-brand imagery tailored to your business and your positioning which I curate and develop using AI.
It gives you a cohesive, ownable visual style without the time, cost or complexity of a full shoot.
Intro videos are also available (a good example is the one at the top of my site. They’re great at conveying the personality of your brand, especially for solo business owners.)
AI Portrait images
Professional images - without the photoshoot hassle!
No bad hair days. No awkward posing. No cheesy grins. Just great images of you - in a variety of poses, styles and environments.
I create these, with AI, from your existing photos, carefully refining and curating them to look natural and realistic — you, on a really good day.
Perfect for a polished headshot (website, LinkedIn, bios).
And just as useful for more contextual images — workshops, speaking, outdoor settings, or different locations.
Marketing Messaging kit
Power up your marketing beyond the launch of your new site.
Your website is just the start. This is where your marketing really begins.
Building on the workshops and copy we’ve created, I expand your messaging so you’ve got what you need to show up consistently — across your funnel.
▸ Messaging Library
A range of messages covering the full sales journey - including why it works & where to use it
▸ Tone of Voice Cheat Sheet
Quick rules, word swaps, and before/after examples to keep your communication consistent.
▸ Value & Proof Snippets
A bank of 10–15 stats, testimonials & authority cues to drop into posts, proposals & pitches.
▸ CTA Menu
A ready-made set of calls to action — from short & snappy (for buttons) to benefit-driven (for posts and emails).
▸ Caption Bank
Ready-to-post examples - eg awareness, trust and sales-focused posts for email or ads.
▸ Elevator Pitch One-Pager
A short, sharp narrative that captures your who/what/why in plain English. Perfect for bios, networking, and proposals.
▸ 5 Canva templates of your choice
How it works
01 Define it
We get clear on what you do now, who it’s for, and what’s changed —
so everything is built on solid ground
02 Position it
We sharpen how you’re positioned —
so it’s clear what sets you apart and why the right clients choose you.
03 Express it
We bring that positioning to life —
through messaging, structure, and a website that finally reflects it.
A W O R D F R O M A C L I E N T
Since working with Carla, we’ve found it much easier to convey our highly technical services and approach and convert more leads. We’ve rapidly grown engagements and contracts and approach all levels of organisations with confidence.
YOUSIF ASHAA, CEO - PANOPTIC CYBER SECURITY ⭑⭑⭑⭑⭑
A little bit about me
I’m a positioning-led brand strategist and Squarespace website designer.
I help expert-led service businesses become easier to understand and build websites that make that clarity work.
Before working independently, I built and led a 35-person brand agency, working with businesses like M&S Food, Tesco and Holland & Barrett. Now I bring that same strategic thinking to independent founder-led service businesses.
We start by getting clear on how your business should be understood.
Then we translate that into a website that does that job properly.
Most websites don’t fail because of design - they fail because the thinking behind them isn’t clear enough.
That’s what we fix first.
If you’re ready to do this properly,
If you’re interested in the broader strategic work I do, you can find out more here.
Experience built transforming brands like M&S, Tesco and Holland & Barrett - now applied to founder run service-based businesses.
Start Strong templates
Please choose one of my strategic templates below for your site. Or if you’d prefer, we can start with one of the many templates available via Squarespace (link here >).
Perspective template
Perspective is an authority-led website template for expert practitioners. practitioners and advisors whose work depends on judgement and trust, it balances space to think with clear structure — helping visitors understand what you do, how you work, and what makes your approach distinct, without noise or overstatement.
View the demo →
Password: demo
Shown unbranded — so you can see how the pages work together, how information is prioritised, and how visitors are guided from interest to enquiry.
Perspective template
More being created as we speak… watch this space
Ready to move forward?
Let’s scope the right approach for you.
A W O R D F R O M A C L I E N T
I gave Carla a demanding challenge as I have several roles and client types. However, she positioned me perfectly and created a beautiful site that helped me win a new client within a week of launch.
MICHAEL STOREY, CONSULTANT & NON EXEC DIRECTOR. ⭑⭑⭑⭑⭑
FAQs.
How much does a Squarespace website cost for a typical service business?
Squarespace website design for service businesses typically ranges from £2,500 to £25,000 depending on the level of strategy, messaging and design involved.
At the lower end, this is often a streamlined, template-led build with clear structure and guidance. At the higher end, these are custom builds usually including a large amount of pages and complex add ons. Or, as in my case, full positioning, messaging, copywriting and a more tailored design approach.
The right level depends on how much clarity, flexibility and depth your business needs.
Do you design and build the Squarespace website as well as write the copy?
Yes. I handle positioning, messaging, website structure and the full Squarespace website design and build. This ensures the strategy, copy and design all work together — rather than being created separately and feeling disconnected.
Please note, as part of the Start Strong project, I guide and edit copy rather than fully copywrite it. I provide a proven, detailed framework that helps clients understand exactly what’s needed to be written and where it should sit on the site.
How long does it take to build a Squarespace website?
I work in sprints that vary from 1 to 4 weeks depending on scope.
Template-based builds are faster, while custom projects involving strategy, messaging and design take longer.
Can you redesign my existing Squarespace website?
Yes. If your business has evolved but your website hasn’t, I can refine your positioning, rewrite your messaging and redesign your Squarespace website so it reflects where you are now.
What’s included in a Squarespace website design project?
Each project includes strategic positioning, messaging development, website structure, page layouts and a full Squarespace build.
Depending on the package, this may also include copywriting, visual direction and custom design. Please see the table above for the precise details of each package.
Will my Squarespace website be optimised for SEO and AI search?
Yes — but the level of SEO depends on the package.
All Squarespace websites are built with a clear, search-friendly structure, including:
page hierarchy and headings
core metadata (titles and descriptions)
keyword-aligned messaging
a structure that’s easy for search engines and AI tools to understand
For higher-tier projects, SEO goes deeper — through clearer positioning, more refined messaging, and a structure designed to improve visibility, relevance and conversion.
Because increasingly, brand positioning and clear messaging do a lot of the heavy lifting for SEO and AI search. If it’s not clear what you do, who it’s for, and why it matters -
search engines and AI tools struggle to understand, rank or recommend you.
That’s why the focus isn’t just about keywords and optimisation. It’s clarity first — so your website can actually be found, understood and chosen.
Is Squarespace a good platform for service-based businesses?
Yes. Squarespace is one of the best platforms for service businesses that need a clear, professional website without ongoing technical complexity.
It’s ideal for most services businesses including Accountants, Lawyers, Consultants, Engineers, Coaches and any expert-led businesses who want a site that’s easy to manage, flexible to update, and built to convert.
Can I use AI or a template to build my website myself?
Yes you can as the tools now are better than ever, a lot of the templates look good and AI can generate content quickly.
But the challenge isn’t building a website. It’s knowing what to say, how to position it, and how to structure it so it actually works.
Most DIY websites struggle because:
the positioning isn’t clear
the messaging is generic or inconsistent
the structure doesn’t guide someone to take action
everything makes sense to you — but not to your audience
AI can generate words.
Templates can provide layout.
But neither can:
define what makes your business different
shape a clear, credible message
structure a website around how people actually decide to buy
That’s what makes the difference.
So yes — you can build it yourself. But if you want a website that’s clear, strategic, and designed to convert, that’s where this process comes in.
More FAQs
-
No, not necessarily.
Many clients have their brand and we will work with that, some have a brand that needs refreshing, some start with nothing at all.
In many cases, I will develop a simple wordmark logo (a logo designed from text only with no icons), colours and fonts - as this is the minimum needed to create a site.
-
It depends which option you choose.
Both the Signature and Clarity sprints include copywriting.
However you supply me the copy if you select the Foundation sprint. I give you a guided framework specific to your template choice to help you write (including AI prompts) and I also edit anything that doesn’t quite work once it’s in situ.
You’re not staring at a blank page, and you’re not handed a site that doesn’t sound like you either. -
Because it’s simple, reliable, and easy for you to update yourself. It looks professional without endless plugins, and it gives small businesses freedom from constant developer costs.
If you want more customisation, I can often code enhancements or recommend add-ons. -
Yes. I can either:
build in your existing Squarespace account, or
create it in a new one and transfer it over at launch.
We’ll decide what’s simplest based on what you’ve already got in place.
-
Yes.
I invoice 50% on booking to secure your slot.
And the final 50% is due before we launch.
Please note, for some longer projects I reserve the right to charge over 3 payments as opposed to 2. -
Yes if you’re clear on what you do and who you want to work with, even if the business is new.
If you’re still deciding between very different directions or offers, you’ll get more from the Clarity to Clicks Sprint first, where we do a deeper strategy piece before the site.
-
Yes.
It’s simple, reliable, and easy for you to update yourself. It looks professional without endless plugins, and it gives small businesses freedom from constant developer costs.
If you want more customisation, I can often code enhancements or recommend add-ons. -
Your domain and hosting fees
Drafting ofany legal policies Images
- You are responsible for sourcing the images we use on your site.
- I can guide you in terms of what kind of images would be appropriate and recommend some stock image sites.
- Or, you can add on AI-generated images, giving you a stronger, more consistent brand identity.
Deep-dive brand strategy
Full visual identity development to include other assets
Fully custom website design (this is a template-based build with light tweaks)
Done-for-you copywriting
I guide you provide the first draft and any large revisions, I edit.
Complex functionality
such as memberships, courses, or full ecommerce setups
Ongoing content, SEO, or site maintenance beyond launch and the 2 weeks of email support
Ongoing marketing support unless scope is agreed upfront. -
Simply drop me a line to book a free 30 minute call and we can chat through what you think you need.
Or if you’re not sure, we can talk through your challenges and discuss a solution.
If you’re happy, from there I prepare a bespoke proposal for you listing everything in detail and the price.
Useful reads
What to ask a Squarespace website designer before you hire them
Most people ask about price and timelines. Here are the questions that actually tell you if someone's the right fit. Read more →
Can you build your own Squarespace website? Yes. You absolutely can. But….
The tools are good. The templates look great. But here's what most DIY websites get wrong — and it's nothing to do with design. Read more →
T H E S T A K E S
Every month your website isn’t clear, it costs you.
Not just in lost enquiries, but in credibility with exactly the clients you want to work with.
The businesses that grow aren’t always the best at what they do. They’re the clearest.
R E A D Y W H E N Y O U A R E